Cultural events and organizations are typically seen as luxury or entertainment requiring state or private sponsorship with little accountability. Applying methods that measure and explain the impact of culture on local and national economies can radically reframe this image. Seen from this perspective, culture is an enabler and multiplier contributing to regional economies as much as to ecosystems of production and innovation. The presentation by an architect and urbanist Samu Szemerey, will discuss measuring the impact of cultural events and organizations, and provide some case studies of using cultural programming for achieving economic and development goals.